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Op verzoek;
Elvis Presley stars as Native American rodeo rider Joe Lightcloud, a Navajo whose 
family still lives on the reservation. He returns to the reservation in a white Cadillac 
convertible with which he proceeds to drive cattle.

Joe persuades his Congressman, played by Douglas Henderson, who had played Col. Milt in 
The Manchurian Candidate (1962), to give him 20 heifers and a prize bull so he and his father, 
played by Tony and Emmy Award-winning actor Burgess Meredith, can prove that the Navajos can 
successfully raise cattle on the reservation. If their experiment is successful, then the government 
will help all the Navajo people. But Joe"s friend, Bronc Hoverty, played by veteran actor and 
director L.Q. Jones, who had also appeared in Flaming Star (1960), accidentally barbecues the 
prize bull, while Joe sells the heifers to buy plumbing and other home improvements for his 
stepmother, Annie Lightcloud, portrayed by Katy Jurado.

Joe is able to borrow a bull, Dominick, but the bull is lackadaisacal and shows no interest in the 
heifers. Former leading lady Joan Blondell appears as shot gun-toting tavern owner Glenda Callahan, 
whose daughter, Mamie Callahan, played by Quentin Dean, can"t seem to stay away from the girl-chasing 
Joe. Joe also trades in his horse at a used car dealership from Dick Wilson, who played Mr. Whipple 
in the Charmin commercials, for a red convertible automobile from which he sells the parts off to 
obtain cash from a salvage yard. After almost all of the useable car parts are sold, he rides around 
in a beat-up motorcycle. A sense of futility and comic absurdity pervades the movie.

In order to raise money, Joe organizes a contest in which riders have to stay on Dominick, the 
unresponsive bull he procured from his friend as a replacement. In addition, Joe himself has to 
ride Dominick and stay on in order to win the prize money. Joe wins the contest and receives the 
prize money. In a fight at his father"s house, Joe and his friends are involved in a large fight 
that destroys the house they have been building


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