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Now That's What I Call Music! (1983-present) (often shortened to Now!) is a long-running series of various artists compilation albums released in the United Kingdom and Ireland by Polygram (as Universal)/EMI/Sony Music/Virgin Records (The Big Four record labels); spinoff series were later introduced in South Africa (1984) and many other countries worldwide, including the United States in 1998. Since its launch in 1983, the series has amassed over 100 million album sales worldwide.